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Faced with the "saliva war" of millet and Lexin, the old-fashioned color e-commerce companies are reluctant to just be visitors. Yesterday,

 Haixin Electric Co. released a set of data showing that Haixin Intelligent Television Activation Terminal exceeded 10 million, which is "the absolute industry first".

Liu Hongxin, the chairman of Haixin Electrical Appliances, who has just taken up his new job, scored 90 points for the performance of Haixin Intelligent TV. "The reason for deducting 10 points is that our propaganda level is far inferior to that of Mi Ah Le's new friends." Liu Hongxin said that Haixin's main problem is that its marketing ability needs to be greatly enhanced. "Let us realize that we are not only the first offline, but also the first Internet content and experience."

According to data released by Hisense, as of 22:00 on June 14, Hisense Intelligent Television Activation Terminal reached 10.67 million, with an average of 293 people per TV, covering more than 30 million people. This number is equivalent to the total number of Shandong cable TV users, two Hunan cable subscribers, and a medium-sized "satellite TV".

At present, there is no authoritative sales data for millet and Lexus. According to media reports, Lexus sold 1.7 million TV sets in 2014 and set a sales target of 4 million TV sets in 2015. According to millet data, sales of millet boxes and televisions totaled 6.77 million units in 2013.

Last week, Mimi and Lexin had a tough fight over who could master more content. In this regard, Hisense also said yesterday that Hisense Intelligent Television is the "boss" of the content.

"Hisense Intelligent Television has an average of 4.03 million active subscribers per day, with an average of more than 180 minutes per person per day and 160 minutes per person per day for video on demand." Haixin Platform Film Source Library contains 8647 films, 2700 TV dramas, 4839 animations, 2189 documentaries and 2642 education films, according to Yu Zhitao, CEO of Haixin Cloud.

The first thing to realize the value of big video is advertising. Yesterday, Hisense announced that it had won an advertising contract of 10 million yuan for two brands, Gardobo and Mengniu, to launch precise advertisements for TV users.

"Unlike satellite TV and Internet video giants, Hisense's TV users can be selected and launched by region and model." Hisense executives said they hoped to break through 100 million yuan in advertising revenue in 2017. In the same year, more than 30 million planned TV users were activated, covering more than 100 million people.

Millet and Lexus can't stop tearing each other up

Millet and Lexin entered the "tear bar" mode and could not stop at all.

Yesterday, Xiaomi Vice President Wang Chuan again choked about the content of Le Video TV, saying that the failure of Le Video TV to access the Internet TV broadcasting and control platform according to regulations was suspected to violate the provisions of document 181 of the State Administration of Radio and Television. Le Video should provide relevant evidence to clarify the content of the external chain through the built-in browser. Music TV Network (300104) shares fell 7.48% yesterday.

Lexin satirizes that the new product of millet is "short-selling business", and expresses that "Friendship businessmen have systematically and purposefully attacked and slandered Lexin in recent years, which has been seriously suspected of infringing reputation rights and violating the Anti-Unfair Competition Law". A conference will be held this afternoon to respond to the "three questions of too naive".

Last week, Xiaomi and Lexin, both Internet hardware vendors, broke out a "war of words" on television business. On the afternoon of June 10, Xiaomi held a conference to announce that the number of video-on-demand programs on the platform of Xiaomi TV has exceeded that of content-based entertainment TV several times, and a notary certificate has been issued. The industry calls it "extremely innovative" and "epoch-making in the history of public relations in China." On the evening of June 11, Le Shi responded to millet with a 2000-word article, saying that millet could not understand ecology. Since then, the fighting has been going on over the weekend, and the two sides have taken turns to show their muscles and baseline, vowing to tear out the posture of tomorrow.

The storm caused many "spectators". A number of enterprises hitchhiking propaganda, a considerable number of netizens questioned both sides to take the opportunity to speculate.